Small Business/Entrepreneurship Courses

The small business/entrepreneurship major involves courses in accounting, business administration, management and marketing.

ACCT 2110: FINANCIAL ACCOUNTING (4 credits)

This course is an introduction to accounting, which will enable you to achieve a basic working knowledge of accounting and its uses. Emphasis is placed on the need to read and interpret financial statements. Accounting theory and uses of accounting information are integrated with the conceptual framework and social role of accounting. Problem solving, ethical issues and computer skills are an integral part of the course. A major goal of the course is to develop your critical-thinking skills. Also offered in Weekend College.

ACCT 2130: MANAGERIAL ACCOUNTING (4 credits)

This course emphasizes the use of accounting information to help make managerial decisions. It also covers the basics of cost accounting techniques, budgeting and the use of accounting information for management planning and control. This course helps you develop your critical-thinking and computer-spreadsheet skills. Also offered in Weekend College. Prerequisites: ACCT 2110 with a grade of C- or better.

ACCT 3210:  FINANCIAL MANAGEMENT (4 credits)

This course deals with financial decisions that corporate management must make to maximize stockholder wealth. Key topics you will study include capital budgeting, valuation of financial assets, determination of a firm's cost of capital, interpretation and analysis of financial information, working capital management and impact of financial decisions on a firm's expected return and risk. The course emphasizes the use of library and computer resources to research companies and finance topics. Also offered in Weekend College. Prerequisites: ACCT 2130; MATH 1070 or MATH 1130.

BUSI 3650: BUSINESS LAW (4 credits)

In this course you will study the legal process and principles as applied in the areas that concern business. Topics covered include contracts, sales and commercial paper. Also offered in Weekend College. Prerequisites: Junior or senior standing or instructor permission.

BUSI 4440: SMALL BUSINESS AND ENTREPRENEURSHIP (4 credits)

You will learn how to manage a small business. You will focus on the skills needed for success in owning and growing a business. You will write a business plan and develop a presentation. Offered in alternate years in evening semester format in the fall. Prerequisites: MKTG 2300, 4300; MGMT 2400; ACCT 3210.

BUSI 4752 or 4754: BUSINESS PRACTICUM (2 or 4 credits)

This course complements your academic work by giving you the opportunity to apply textbook theory to actual business practice in a controlled situation. Under the direction of a business administration faculty member, you are placed in a work situation and receive on-the-job training and supervision in an entry-level professional position. You will participate once every two weeks in seminars with your peers and evaluate the various technical and behavioral implications of your fieldwork. Offered in fall and winter semester schedule, and in summer schedule for both day and Weekend College. Register under ACCT for accounting, MGMT for management, MKTG for marketing or SALE for sales. Prerequisites: A minimum of three business courses completed, junior standing and a work situation approved by instructor.

BUSI 4800: BUSINESS PORTFOLIO (0 credits)

All business majors are required to complete a business portfolio in order to fulfill graduation requirements. (Second major certificate and other certificate students are exempt from this requirement.) The portfolio is the vehicle that enables you to integrate the life skills and knowledge you bring with you and the knowledge, skills and values learned within the courses and field experiences throughout the program. This portfolio allows you to validate you experiences at St. Catherine University. The portfolio is cumulative in nature; most aspects are completed as part of course work. The portfolio must be presented to your advisor no later than September 30 for December graduates or February 15 for May graduates. For specific portfolio requirements, please refer to the Professional Portfolio Handbook available under the Business Administration Information Central link on Blackboard. Prerequisites: Senior standing.

ECON 2250: STATISTICAL ANALYSIS FOR DECISION MAKING (4 credits)

The course gives an introduction to quantitative decision making, descriptive statistics, data analysis, probability, sampling, estimation, regression, index numbers and forecasting. This course fulfills the liberal arts core mathematics/statistics requirement. Also offered in Weekend College. Prerequisites: Appropriate level on mathematics/statistics placement assessment or ACT math score. Credit is given for only one of the following courses: ECON 2200, ECON 2250, MATH 1080 or PSYC 2050..

ECON 2610: PRINCIPLES OF MICROECONOMICS (4 credits)

The course gives an introduction to microeconomics: theory of the firm and the household, price determination, theory of production, income distribution, application of economic theory to current economic problems. Also offered in Weekend College. Prerequisites: High school algebra.

ECON 2620: PRINCIPLES OF MACROECONOMICS (4 credits)

The course gives an introduction to macroeconomics: national income analysis, the problem of full employment and price stability, monetary and fiscal policies, international trade and finance, application of economic theory to current economic problems. Also offered in Weekend College. Prerequisites: High school algebra. Recommended: ECON 2610..

INDI 2090: PROMOTIONAL COMMUNICATION (4 credits)

This course explores the fundamental principles, tools and resources needed to understand and create effective promotional and advertising messages. Special issues related to communications planning and research, collaborative writing, creativity, and legal and ethical concerns of advertising are discussed. Each student prepares a final project. Offered annually. Also offered in Weekend College.

MGMT 2400: PRINCIPLES OF MANAGEMENT (4 credits)

This course provides you with an understanding of effective management practices and structures. It emphasizes leadership requirements for managers, as well as three additional primary functions of management: planning, organizing and controlling. You will explore the ethical foundation for all business practices. Also offered in Weekend College.

MGMT 3400: ADVANCED MANAGEMENT (4 credits)

This course concentrates on four critical aspects of management: leadership, organizational change, ethics and teams. You will explore a wide range of theories on effective leadership and apply these theories to your own experience. You will examine ethics as a philosophical foundation in managing a company. You will learn and apply organizational change theories/principles and effective team management practices. Case studies and group exercises are used throughout the course. Also offered in Weekend College. Prerequisites: MGMT 2400.

MKTG 2300: PRINCIPLES OF MARKETING (4 credits)

This introductory course examines the role of marketing in organizations. You will explore the process of identifying customer needs, segmenting and targeting markets and developing a marketing mix (product, place, promotion, pricing). Also offered in Weekend College.

MKTG 3350: BUYER BEHAVIOR & MARKET RESEARCH (4 credits)

In this course you will learn fundamental business research strategies, including the use of primary and secondary data sources, the application of marketing theory and methodologies to understand customer needs, and fundamental market research tools including survey questionnaires and focus groups. You will explore key concepts in consumer behavior and corporate buying, including influences on customer decision making. Also offered in Weekend College. Prerequisites: MKTG 2300 and a statistics course.

MKTG 4300: ADVANCED MARKETING (4 credits)

You will gain an in-depth understanding of important marketing concepts, including market and customer analysis, competitive analysis, environmental analysis, portfolio analysis and the value proposition. You will learn methods for developing a sustainable competitive advantage for a company. Using case studies, you will learn to apply methods, analyze data and develop effective market strategies. Also offered in Weekend College. Prerequisites: ACCT 2110, MKTG 2300. Highly recommended: a statistics course; ECON 2610; ACCT 2130, MKTG 3350, MGMT 3400; INDI 2090..