Marketing and Management Course Descriptions

MGMT 2400: PRINCIPLES OF MANAGEMENT (4 credits)

This course provides you with an understanding of effective management practices and structures. It emphasizes leadership requirements for managers, as well as three additional primary functions of management: planning, organizing and controlling. You will explore the ethical foundation for all business practices. Also offered in Weekend College.

MGMT 3400: ADVANCED MANAGEMENT (4 credits)

This course concentrates on four critical aspects of management: leadership, organizational change, ethics and teams. You will explore a wide range of theories on effective leadership and apply these theories to your own experience. You will examine ethics as a philosophical foundation in managing a company. You will learn and apply organizational change theories/principles and effective team management practices. Case studies and group exercises are used throughout the course. Also offered in Weekend College. Prerequisites: MGMT 2400.

MGMT 3460: MANAGING A DIVERSE WORKFORCE (4 credits)

This course provides a hands-on approach to understanding how to work with people from different cultures. You are asked to examine your own values and perspectives, to become aware of your own biases, and through examining different cultural orientations, to work towards greater understanding and acceptance of difference. The course focuses on the impact of diverse cultures on the work environment and management practices that enhance the full utilization of human diversity. You will learn about belief systems, attitudes and conditioning and how these cognitive processes interact with the management of a diverse workforce. The management functions, organization behavior, change and productivity are examined in relation to issues of diversity. Anyone planning to work outside the home, regardless of discipline or field, can benefit from this course. Offered in evening format every other year in the fall.

MGMT 4850: SENIOR SEMINAR IN HEALTHCARE MANAGEMENT (4 credits)

MKTG 2300: PRINCIPLES OF MARKETING (4 credits)

This introductory course examines the role of marketing in organizations. You will explore the process of identifying customer needs, segmenting and targeting markets and developing a marketing mix (product, place, promotion, pricing). Also offered in Weekend College.

MKTG 3350: BUYER BEHAVIOR & MARKET RESEARCH (4 credits)

In this course you will learn fundamental business research strategies, including the use of primary and secondary data sources, the application of marketing theory and methodologies to understand customer needs, and fundamental market research tools including survey questionnaires and focus groups. You will explore key concepts in consumer behavior and corporate buying, including influences on customer decision making. Also offered in Weekend College. Prerequisites: MKTG 2300 and a statistics course.

MKTG 3500: INTERNATIONAL MARKETING AND MANAGEMENT (4 credits)

This course is an introduction to international marketing and management aimed at familiarizing you with the range of marketing, management, political, social, ethical and cultural factors encountered in the international arena. Among the topics to be examined are globalization, international trade organizations, modes of entry, country risk analysis, product adaptations and approaches to intercultural negotiating. You will also examine cultural norms and values in key world regions and use this knowledge to find successful solutions to real life management and marketing situations through case studies. In addition to case studies, group exercises, lectures and role plays are used to assist you in acquiring an understanding of how to succeed in international contexts. Prerequisites: MGMT 2400. Highly recommended: MKTG 2300..

MKTG 4300: ADVANCED MARKETING (4 credits)

You will gain an in-depth understanding of important marketing concepts, including market and customer analysis, competitive analysis, environmental analysis, portfolio analysis and the value proposition. You will learn methods for developing a sustainable competitive advantage for a company. Using case studies, you will learn to apply methods, analyze data and develop effective market strategies. Also offered in Weekend College. Prerequisites: ACCT 2110, MKTG 2300. Highly recommended: a statistics course; ECON 2610; ACCT 2130, MKTG 3350, MGMT 3400; INDI 2090..

MGMT/MKTG 4602 or 4604: INTERNSHIP (2 or 4 credits)

Structured out-of-class learning experience that takes place on or off campus and includes a substantial work component. An internship involves you in a particular profession in an exploratory way to test career interests and potential. To initiate an internship experience, you meet with the internship coordinator in the Career Development Office. Also offered in Weekend College. Register under ACCT for accounting, MGMT for management, MKTG for marketing or SALE for sales. Prerequisites: Faculty sponsorship and approval by department chair.

MGMT/MKTG 4684: DIRECTED STUDY (4 credits)

Directed study is provided for students whose unusual circumstances prohibit taking a regularly scheduled course but who need the material of that course to satisfy a requirement. Availability of this faculty-directed learning experience depends on faculty time and may be limited in any given term and restricted to certain courses. Available in Day Program and Weekend College. Prerequisites: Faculty, department chair and dean approval.

MGMT/MKTG 4752 or 4754: BUSINESS PRACTICUM (2 or 4 credits)

This course complements your academic work by giving you the opportunity to apply textbook theory to actual business practice in a controlled situation. Under the direction of a business administration faculty member, you are placed in a work situation and receive on-the-job training and supervision in an entry-level professional position. You will participate once every two weeks in seminars with your peers and evaluate the various technical and behavioral implications of your fieldwork. Offered in fall and winter semester schedule, and in summer schedule for both day and Weekend College. Prerequisites: A minimum of three business courses completed, junior standing and a work situation approved by instructor.

MGMT/MKTG 4800: BUSINESS PORTFOLIO (0 credits)

All business majors are required to complete a business portfolio in order to fulfill graduation requirements. (Second major certificate and other certificate students are exempt from this requirement.) The portfolio is the vehicle that enables you to integrate the life skills and knowledge you bring with you and the knowledge, skills and values learned within the courses and field experiences throughout the program. This portfolio allows you to validate you experiences at St. Catherine University. The portfolio is cumulative in nature; most aspects are completed as part of course work. The portfolio must be presented to your advisor no later than September 30 for December graduates or February 15 for May graduates. For specific portfolio requirements, please refer to the Professional Portfolio Handbook available under the Business Administration Information Central link on Blackboard. Prerequisites: Senior standing.

MGMT/MKTG 4952 or 4954: INDEPENDENT STUDY (2 or 4 credits)

Research and analysis of a field of business. Also offered in Weekend College. Prerequisites: Permission of department chair after arranging with a sponsoring instructor.

MGMT/MKTG 4992 or 4994: TOPICS (2 or 4 credits)

The subject matter of the course will be announced in the annual schedule of classes. Content varies from year to year but does not duplicate existing courses.

BUSI 3650: BUSINESS LAW (4 credits)

In this course you will study the legal process and principles as applied in the areas that concern business. Topics covered include contracts, sales and commercial paper. Also offered in Weekend College. Prerequisites: Junior or senior standing or instructor permission.

BUSI 4440: SMALL BUSINESS AND ENTREPRENEURSHIP (4 credits)

You will learn how to manage a small business. You will focus on the skills needed for success in owning and growing a business. You will write a business plan and develop a presentation. Offered in alternate years in evening semester format in the fall. Prerequisites: MKTG 2300, 4300; MGMT 2400; ACCT 3210.

BUSI 4490: BUSINESS POLICY FORMULATION (4 credits)

This course is a culminating capstone course in which you will use an integrative case approach to the formulation and implementation of policy within business- and administrative-type organizations. You will draw upon the analytic tools and managerial concepts and techniques developed in previous business administration, economics and quantitative methods courses. Also offered in Weekend College. Prerequisites: MKTG 2300, 4300; MGMT 2400; ACCT 3210.