Home › Marketing and Management › Major

Major

St. Kate’s marketing and management major combines courses in business administration and the liberal arts to keep you a step ahead in this competitive field. Coursework includes communications, economics, finances, business law and policy, and psychology.

Below is a sample academic plan. You can work with an advisor to tailor it to your interest. For example: marketing management, advertising and communications management, marketing science or services management.

Fall
CORE 1000: The Reflective Woman*
MKTG 2300: Introduction to Marketing
HIST: History course*
LANG/LIT: Foreign language or literature course*

Winter
MATH 1070: Finite Math
WOST/CRST: Women's studies or critical studies course*
MGMT 2400: Principles of Management
LANG/ART: Foreign language or fine arts course*

Fall
ECON 2250: Statistics
ACCT 2110: Financial Accounting
PHIL/THEO: Philosophy or theology course*
LANG/LIT: Foreign language or literature course*

Winter
ECON 2610: Principles of Microeconomics
ACCT 2130: Managerial Accounting
EXSS: Exercise and sport science activity course*
PHIL/THEO: Philosophy or theology course*

Fall
INDI 2090: Promotional Communication
MKTG 3350: Buyer Behavior and Market Research
Laboratory science course*
Social science course*

Winter
ECON 2620: Principles of Macroeconomics
ACCT 3210: Financial Management
MGMT 3400: Advanced Management
Elective

Fall
MKTG 4300: Advanced Marketing
BUSI 3650: Business Law
PSYC 1001/SOCI 1000: Social science course
EXSS: Exercise and sport science activity course*

Winter
CORE 3990: Global Search for Justice*
BUSI 4490: Business Policy Formulation
MKTG 4752 or 4754: Business Practicum
Elective

* Denotes course is part of liberal arts and sciences core requirements (for all majors).

For detailed course descriptions, visit the courses page.

Business portfolio

You must complete a business portfolio that represents the knowledge, skills and values you've learned through courses and field experiences in our program. The portfolio is cumulative; most aspects are completed as part of your coursework.

Writing requirements

Marketing and management majors satisfy the Writing Requirement for Majors by completing BUSI 4490: Business Policy Formulation. You complete the Liberal Arts and Sciences Core Writing Requirement with three other writing-intensive courses: CORE 1000: The Reflective Woman, CORE 3990: Global Search for Justice, and any other writing-intensive course in business administration or another department.